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To properly experience our LG. Depending on the severity, burn-in can vary from barely noticeable to full-on unwatchable. Certain colours are also more likely to cause burn-in than others. Either way, it can ruin your media-watching experience. The time it takes for OLED to burn-in varies depending on a number of factors such as brightness level, colours, use-time, TV model, and many others.
In my opinion, the burn-in issue is a little overplayed. If you use your TV normally, the chances of it getting burn-in are very low. Image retention is often associated with burn-in because the effect looks the same, a faded image on the screen left behind from the previous scene. What you need to know is that image retention and burn-in are two very different issues.
In fact, image retention is normal and it can happen on brand new TVs. Basically, image retention happens when the scene quickly changes from one bright colour to another colour. Most of the time, image retention will disappear when the scene changes because the pixels can refresh and change to a different colour.
Turning the TV off and back on can also help remove image retention. So if your burn-in goes away after a while, it was probably only image-retention. Image retention is very common and more noticeable on brand new TVs.
After some normal use, the issue should disappear. Burn-in can be considered a type of permanent image retention, and it happens when specific pixels start to wear down.
On that note, most OLED TVs already have built-in software that will refresh and recycle the screen in the background. There's also the more affordable, mid-spec Panasonic JZ Although it's not just the biggest brands that have OLED offerings. OLED TVs are definitely getting cheaper, but they're still a long way from what we'd call affordable. The scarcity of OLED TVs on the market has meant that those small number of players in the market are more or less free to charge exactly what they want.
An increase in competition, though, is helping to change that, as is the introduction of a new inch OLED size and a scaling up of production helping to drop the cost of budget OLED TVs. The arrival of inch OLEDs down the line would certainly help matters too. It's definitely worth keeping an eye out for end-of-year sales. Black Friday and Cyber Monday usually have numerous good deals on OLED TVs — and given their usually high starting price, you can often get hundreds discounted at the right time.
Cheaper OLEDs, though can still see notable price cuts that bring them more within reach of mid-range buyers. Burn in, or image retention, is when an image or sequence is played so often and continuously on a television set that it leaves a permanent mark on the panel — obviously not ideal for a home television. You don't particularly need to worry, as it largely happens only when displaying a static image or sequence on repeat, as with a display unit in a showroom or retail store.
You should get several years warranty, anyhow, and we don't see many home cinema fans using their OLED TV in this way. TV makers like LG are also working to limit the risk of this, with screen saver features, a Screen Shift function that "moves the screen slightly at regular intervals to preserve image quality", and "Logo Luminance Adjustment, which can detect static logos on the screen and reduce brightness to help decrease permanent image retention" via LG.
But if you're planning on leaving your TV for countless hours at a time — say, to parent the children in your absence, or to play the same looping video over and over — then OLED may not be the right panel technology for you.
OLED is an expensive panel technology that has finally managed to gain traction — after spending so long as an outlier that we wrote an opinion piece in about how the technology might be dead. Obviously that didn't turn out to be the case. We've seen plenty of stunning OLED models hit the market this year alone. Although price points are still taking an age to drop within reach of regular consumers.
But just because OLED isn't affordable yet doesn't mean it's not getting better. That trend is always going to be good news for the consumer, though manufacturers may have other things in mind. LG's rollable OLED — which unfurls out of a box, either on the floor or ceiling — has now released in South Korea, with a wider release seeming likely in
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